About Us

Russ Lombardo

Russ Lombardo, President of PEAK Sales Consulting, has over 30 years in the high-tech industry in a variety of positions including executive management, sales, marketing, product management, product marketing and systems analyst. Since 1994, he’s worked for major CRM vendors, such as GoldMine Software and SalesLogix, as a successful sales executive, marketing manager and sales professional. He has designed and implemented sales processes using the latest technologies and has worked with hundreds of companies on their sales process requirements.

As former Director of North American Sales for GoldMine Software, Russ built and managed large sales organizations that included corporate-based inside sales as well as outside sales, dispersed throughout the United States and Canada as a remote sales force. He has personally lived through end-user experiences as well as those of many companies from a needs-analysis viewpoint right through to implementation.

Russ leveraged his Sales and CRM expertise and experience by forming PEAK Sales Consulting in 2002. At Peak Sales Consulting, Russ works with business owners, sales organizations and sales professionals who want to increase their sales results by acquiring new customers and retaining existing ones. He consults with large and small businesses in a broad range of industries. Russ is a nationally recognized Sales and CRM consultant, speaker, trainer and author. As a speaker, Russ presents sales training seminars and customer retention workshops as well as keynote and conference speeches to dozens of audiences every year. Russ is author of the books The Art of Herding Cats and Remote Sales People, CyberSelling, CRM for the Common Man, 50 Shades of Red, and Smart Marketing.

Russ is a New Jersey native and lived there most of his life. He currently resides in Cary, NC with his wife Lyn. His two grown children, Kim and Kevin, and their families live in Apex, NC and Boulder, CO, respectively.

Please also check out the following information:

Click on the button below to download our corporate PowerPoint presentation.


Russ is a channel and sales guru. I don’t know anyone who knows as much about sales and has such a full knowledge and awareness of the VAR Channel. He brings fresh, innovative sales training to our Xchange events, with real-world experience and knowledge. His presentations and training sessions are energetic, engaging and humorous and his topics are always targeted at the right level for our audiences, which is why we keep bringing him back each year. If you’re looking for a speaker or trainer for your event where your audience will receive a wealth of practical and important takeaways delivered in an informative and entertaining way, Russ is your ticket. Julian Lee, President, TechnoPlanet Productions