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got sales?

 

A Newsletter With Insights on Sales Excellence and Customer Retention

Volume 5

April 2007  --  Issue 4  

www.PeakSalesConsulting.com

info@PeakSalesConsulting.com 

 

Just One More Time – Breaking Rocks to Make a Sale

How persistence & patience can help you succeed in sales

Several years ago when we had our new home built in Las Vegas, we immediately put in a pool and hot tub. Of course the pool company convinced us that we needed a waterfall as an added design element for the pool. Several more thousands of dollars later, we agreed. When they got to the point when they started to build the waterfall, a very large crane showed up in the street adjacent to our house, along with a flatbed truck with these gigantic red boulders. I asked the project manager what that was all about, and he said, “That’s your waterfall.” I said, “No way do we want a giant pile of rocks,” in which he replied, “Just be patient and you’ll see.” So the crane lowered these small mountains into our yard and shortly afterward a crew of waterfall builders showed up.

The foreman, who spoke no English, walked around one of the rocks, studying it like a fine piece of jewelry. He furrowed his brow and scratched
his chin several times until finally he placed his finger on an invisible mark and shouted something to his crew in a foreign language. Two workers quickly approached; one with a 2-foot long chisel-like tool and the other with a large sledge hammer. The first worker placed the chisel on the invisible mark and the other hit it as hard as he could. Nothing happened. He hit it a second time. Nothing happened. Third time. Nothing happened. Fourth, fifth, sixth, and even a seventh time, and still nothing happened...Read More

 


 


Using CRM to Help You Sell

Using the right tools and techniques to succeed in sales

Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right down to it, most CRM systems are pretty much the same. Sure, some are more robust or flexible or customizable. And some run on-premise (at your location hosted on your computer) while others are hosted by an outside service. But from a sales person’s point of view, the features they use and need are quite similar. The difference has more to do with how they are used by sales. And that is defined by, a) what process the company uses (if any), and, b) the type of training the sales people get (technology versus sales process versus selling skills versus all the above).

Where CRM implementations fall short is typically when they are used as tactical solutions rather than strategic ones. By tactical, I mean they are used simply as a Rolodex, no training is provided, there is no sales process, no support is provided, data-entry is cumbersome and a burden to the users, and it is presented to sales and users as something for management, thus causing the “big-brother is watching” syndrome. All of these problems can be averted by having a commitment to the CRM project, from top management down through all the ranks, and providing the resources and investment to address each requirement; including training, sales processes, planning, designing, and more. CRM should be a strategic business decision, not a tactical band-aid to make sales people sell more.

So what are some of the best ways to use CRM to help individuals and businesses sell, as opposed to just using it as a tracking and reporting mechanism?..
.Read More
 



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PEAK Sales Consulting specializes in working with businesses to develop and implement business and sales processes. Our focus is to help businesses increase sales revenue, reduce sales cycles, enhance lead flow management, develop world-class sales teams, and create customer retention strategies. PEAK Sales Consulting develops Sales Process and CRM strategies, provides sales coaching and training, and offers sales technology solutions. Visit us at www.PeakSalesConsulting.com  or call us at (702) 655-5652. Our email address is sales@PeakSalesConsulting.com and our mailing address is 8205 Wooden Windmill Court, Las Vegas, NV 89131

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