Trade Show Leads

What to do with all the leads you get from events

Somewhere, some time, you will get yourself a handful of leads. It may be from a networking event, a seminar, a conference, or the mother load of all lead gathering events, a trade show. Regardless of their origin, there are a few things you can do to help manage these leads to use them to your best advantage.

Now, each source of leads usually comes with its own set of rules. If you get them from a networking event, they will have a different level of quality and qualification than those that come from, say, a seminar or conference you attended. Hence your handling of these leads as well as your follow up will vary. Trade shows have their own sets of rules since there is a large amount of pre-show work you should do in order to collect the largest amount of qualified leads you can. Notice I said qualified leads. That’s the number one goal of having a booth at a trade show. You can’t just hand out yo-yo’s and collect hundreds of business cards or lead forms from people who only stopped by your booth to get their free gift. That’s the difference between a qualified lead (someone who shows genuine interest in what you are displaying) and a visitor (someone who just wants the toys you are handing out, or is just curious)...Read More
 

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