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Happy Holidays from Peak Sales Consulting, LLC
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The Most
Common Customer Management Mistakes
You’re probably making them now
How we manage our customers
is critical to the on-going success of our
business. After all, without customers we have
no revenue, and without revenue we have no
business. Yet many companies and sales people
don’t pay enough attention to their existing
customers to build loyalty so they’ll remain as
clients who continue purchasing from us. The
focus of many companies seems to be biased
toward acquiring new customers at the expense of
their existing ones. Since it costs so much more
to sell to new customers (up to seven to 10
times more) due to added marketing and sales
activities, it just makes plain sense to focus
more efforts on retaining our bread and butter
customers.
Here are seven common mistakes that companies
and sales people make when managing their
customer relationships....Read
More
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If Your Canary Dies,
Then Your Sales
People May Need Help
Dysfunctional Sales Practices
Most people are familiar with
the age-old practice of bringing a canary bird
into a coal mine to see if the oxygen is
acceptable for human consumption. If the poor
little bird dies, then the miners would know
that either the air is toxic or there isn’t
enough oxygen to sustain human life. I certainly
hope that in these current times there are more
humane methods for checking the atmosphere. No –
I don’t mean throwing your boss in the mines
instead of a bird! I mean technological
equipment that measures air quality for humans.
I DO know, however, that a similar inhumane
practice exists in many sales environments.
The practice I am referring to is throwing sales
people into a particular situation and waiting
to see if they survive (metaphorically speaking,
of course). Not familiar with the practice? Well
then, allow me to explain. When I work with
various types of companies of various sizes and
industries, the one constant that I frequently
witness is that there tends to be a
survival-of-the-fittest syndrome that prevails.
Hiring sales people with the expectation that
they will either succeed or fail in the first
six-months with minimum management intervention
is a common mistake that businesses make and it
gives me the willies....Read
More
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Happy Holidays from Peak Sales Consulting, LLC
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PEAK
Sales Consulting specializes
in working with businesses to develop and
implement business and sales processes. Our focus
is to help businesses increase sales revenue,
reduce sales cycles, enhance lead flow management,
develop world-class sales teams, and create
customer retention strategies. PEAK Sales
Consulting develops Sales Process and CRM
strategies, provides sales coaching and training,
and offers sales technology solutions.
Visit us at www.PeakSalesConsulting.com
or call us at (702) 655-5652. Our email
address is sales@PeakSalesConsulting.com
and our mailing address
is 8205 Wooden Windmill Court, Las Vegas, NV 89131
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