Interview with Tom Sant

Creating Winning Proposals and Presentations

If you’re selling a complex product or service in a competitive market, you need to write and present a powerful proposal.  In fact, in today’s environment it’s almost impossible to close business without one.

What are the essentials of a good proposal?  What are the key points of content the decision maker wants to see?  What’s the best way to organize the content?  How can you create a compelling value proposition that the decision maker won’t miss?  What are the best ways to differentiate yourself from your competition?  How can you write your proposals faster?

These are the questions Dr. Tom Sant, founder of The Sant Corporation and author of Persuasive Business Proposals, will answer during his interview with your host, Russ Lombardo.

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