Interview with Simon Bradstock

Driving Revenue and Retention Through Effective Response to Customer and Prospect News

Simon Bradstock, Director of Product Management for SalesWorks at Factiva, will talk about how events reported in the news and changes at a customer or an industry are often responsible for creating a business opportunity or threat. But, it continues to be a challenge for sales people to stay abreast and capitalize on such changes. Sales people need to gain a competitive advantage as early as possible in order to succeed.

Mr. Bradstock will discuss how sales organizations can best leverage company information and news to effectively build sales pipelines, retain business, and better manage territory planning. He will discuss how identifying companies associated with a specific change or business news topic can help sales people identify prospects, know their customers and sell better.

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