Interview with Scott Gingrich

Unlocking the Profit Potential of Your CRM System
 

Join Russ with his guest Scott Gingrich, CEO of TheCRMCoach.com, as they tackle the challenge of how to make CRM (Customer Relationship Management) deliver bottom-line results and increase sales.

Companies invest a lot of money buying and implementing a CRM system in the hopes of a more effective, accountable and profitable business. Unfortunately, too many of these implementations end up as a disappointment. Scott goes beyond the promise of CRM and outlines practical tips to transform a poor performing CRM system into a star player. Tune in for a "must listen hour" of unlocking the profit potential of your CRM system.
 

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