Interview with Rodger Roeser

Bridging the Gap Between Marketing and Sales

 

Join Russ as he and his guest, Rodger Roeser, President of Eisen Management Group, engage in a strategic and honest discussion regarding how sales executives can better work with their marketing counterparts to have the proper tools they need to build and grow an organization, work better together, and in general find ways to more easily live and breath the “brand.” Learn why sales and marketing don’t often work well together, what simple things to do to resolve this disconnect, why marketing needs to advertise and how sales can benefit from it, and more about how sales and marketing organizations can play nicely together.

 

 

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