Interview with Razi Imam

 

Nature vs. Nurture – Workstyles of Top Sales People

Russ’ guest is Razi Imam, CEO of Landslide Technologies Inc. We’ll address the age old question – Are successful sales people born (Nature) or taught (Nurture)? Razi will answer this important question by discussing the three most important dimensions to professional selling:  

1. Top salespeople follow a proven process

2. They go beyond intuition to forge strong relationships with buyers

3. They create persuasive messages that motivate customers to buy

 

Additionally, Razi will discuss the following topics:

  • What are the most significant challenges to achieving sales success in these three dimensions and how can those challenges be overcome?

  • What are the components of an effective sales process?

  • What is the best way to integrate sales and marketing?

  • What are the potential pitfalls from defining a specific sales process and how do you avoid them?

  • What is the most effective way to establish meaningful and sustainable relationships?

  • What is the most effective way to use language to close business?

 

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