Paul
Goldner, author of Red Hot Cold Call Selling, 2nd
Edition, has been a consultant to IBM since 1999. In 2002, IBM
recognized that it’s highly recognized brand (3rd most
recognized brand in the world) was no longer sufficient in and
of itself to reach its sales goals. They turned to Mr. Goldner
and his company, AOR™ for help.
Since 2002, AOR and Mr. Goldner have added several billion
dollars to IBM’s sales pipeline, working with only the smallest
of IBM’s three businesses; IBM Software Group. Learn the
powerful lesson that IBM had to learn in order to change from a
reactive to a proactive sales organization.
Join Russ and his guest as they discuss what AOR discovered in
their work at IBM about sales transformation. If you are looking
to transform your sales organization, in any respect, you will
find this lesson to be incredibly impactful.
Brought to you by PEAK Sales Consulting, LLC
& Sales Talk Radio
