When
Guerilla Marketing was first published in 1983, Jay Conrad Levinson was
considered a pioneer with his innovative, take-no-prisoners approach to
marketing for the small- and medium-size business owner. Nearly 25 years
later and half a million copies later, Guerilla Marketing is now
considered the bible of marketing and entrepreneurial advice. Join Russ
as his guest, The Father of Guerilla Marketing, discusses solid
marketing weapons and invaluable business advice on Sales Talk Radio.
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