Gerhard
Gschwandtner, the founder and publisher of Selling Power Magazine,
offers his perspective of how selling has changed and how salespeople
need to assume a different role if they want to remain competitive.
Gerhard also shares the keys to sales success based on a study of sales
superachievers conducted by Selling Power Magazine and the University of
Massachusetts at Amherst. John Russ and his guest and they discuss the
key ingredients on how to win in sales.
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