In today's
highly competitive economy, the organizations that win will be
those who create an experience which not only makes customers
return but causes them to become assertive advocates of your
organization. Loyal customers spend more, stay longer, will pay
more, are more forgiving of hiccups and are cheaper to serve.
Customers demand service that is above the norm, service that
makes its mark on their minds. Customer satisfaction no longer
insures long term survival. However, to create customer loyalty
requires a culture in which carefully selected associates are
committed to service excellence. It takes leaders who understand
the link between their practices and the service performance of
the front line. Join Russ and his guest, Chip Bell of the
Chip Bell Group, as they discuss what it takes to manage
knock your socks off service for your customers.
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