Although
people often say "sales & marketing" in the same breath, these two
functional areas have existed as separate silos standing shoulder to
shoulder but mutually engaging one another infrequently. Different
definitions of and rewards for success are a part of the problem. Poor
campaign response rates and indifferent sales follow up are symptoms.
How things got this way is of only historical interest but how they
remain this way and the cost of them doing so is the topic of this
show's discussion. Join Russ and his guest as they discuss the
multi-channel, multi-touch sales cycles and the increased need to synch
these with today's buying cycles.
Brought to you by PEAK Sales Consulting, LLC
& Sales Talk Radio
