Are
you selling to 21st century customers with 20th century selling methods?
Over the past twenty years, the power has gradually shifted from
marketers and sellers to buyers. As information is more readily
available to the average customer, businesses are facing a new breed of
buyers who are educated, well informed, and better prepared to discuss a
transaction than the sellers they engage. Unfortunately, the selling
approach for most organizations has not changed. Therefore, sales reps
must be transformed into Brand Ambassadors that truly understand the
customer’s needs and how they relate to the product they are
considering. Join Russ and his guest, Ara Ohanian, President of Vuepoint
Corporation, as they dive into this valuable selling lesson.
Brought to you by PEAK Sales Consulting, LLC
& Sales Talk Radio
