Customer Retention Interview Session - 45 Minutes

Managing customer relationships, with the goal of retaining customers for life, is one of the most important requirements for a business to survive, especially in a tough economy. Developing a CRM (Customer Relationship Management) strategy, training the sales organization, and choosing the right CRM tools are critical steps to achieving this goal. In this interview session by Customer Catcher Radio, Russ Lombardo, author of CRM For The Common Man, discusses a business’ CRM planning process, how they should develop a customer retention strategy for their business, and what needs to be done to ensure success of a customer relationship implementation.