CD #6 – Customer Retention (50 minutes)

The most important time in the customer’s relationship with you is after the sale is made. Therefore, the Keep step is necessary to create a lifetime relationship with your customer. In this module, you will learn the impact of losing customers, how to segment your customers to improve service, what is customer loyalty, and how to develop a customer relationship management (CRM) strategy to improve customer retention. Since it costs businesses so much more to find and sell to new customers than it does to sell to existing customers, it is vital to your company’s future to retain your existing customers by making them loyal to your business.