CD #2 – Cold Calling (30 minutes)

Cold Calling is the foundation to a successful sales experience and comprises the Prospect step of the sales process. Therefore, learning how to effectively cold call is critical to your success. In this module, you will learn why many sales reps hate to cold call, when during the customer’s buying cycle is the best time to cold call, developing methods to improve your cold calling, and how to make the best first impression when you set up your initial meetings.