Don’t
Buy This Book…
… if you are looking for technical information
about implementing your CRM system, or product evaluations and
comparisons, or details about how to apply your CRM technology.
However… if you need
to:
-
Plan your Customer
Relationship Management (CRM) strategy
-
Identify what needs to be
done internally before considering a CRM solution
-
Develop your company’s
processes to improve your customer relationship management
-
Use your existing systems
to maximize your CRM potential
-
Engage your entire company
and get them behind your CRM strategy to guarantee success
-
Communicate your CRM plans
and strategies to your sales reps, and other stake holders, to
ensure total buy-in
-
Determine the costs
associated with a CRM solution for your business, and calculate your
ROI
-
Develop a business planning
roadmap to assure a successful CRM implementation
…Then Buy This Book Immediately!!
Only
$24.95 $19.95
($19.95
$14.95 for the eBook)
_________________________________________________________________________________
“If you
are considering implementing CRM in your business, Russ has provided you
with an invaluable roadmap to ensure success in the process. CRM
for the Common Man is a valuable consultative tool for all of you
who are considering a CRM solution for your business.”– Joe
Outlaw, Research Director - Customer Relationship Management,
Gartner, Inc.
“In
this book, Russ Lombardo identifies and transfers the essence of success
for CRM implementations. His readers will enjoy the competitive
edge that comes from following a proven, field-tested procedure that
leaves nothing to chance.” Ron
Holm, President,
Track
Selling Solutions
“CRM For The
Common Man successfully avoids the technology and emphasizes the
critical factors that make or break a CRM project – planning,
communications and proper management expectations.” – Joel Scott,
President, Computer Control Corporation and author of Microsoft CRM
For Dummies and GoldMine for Dummies
The information in this book has helped hundreds of
businesses successfully plan for their CRM implementation and rollout.
It will show you how too.
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